Many organizations and many departments or agencies within organizations already have mission statements. If no mission statement exists, the start of a strategic planning process is a good time to create one.
A Good Mission Statement
A good mission statement is the foundation of a strategic plan. A good mission statement:
♦ Tells the world why your organization exists, what difference it makes, what you want to be remembered for, and what wouldn’t happen if the organization ceased to exist.
♦ Is a statement – not a paragraph or a page or a long volume.
♦ Explains or hints at why you’re doing what you’re doing.
♦ Is short and clear and can be easily understood by staff and stakeholders.
♦ Avoids jargon and is easy for outsiders to understand.